02 9729 0611


Overview and History of the Company

Awsum Products Pty Ltd, trading as Trade Tyre Distributors is an Australian owned company that distributes all major brands of tyres to retailers. The company operates an independent tyre advisory call centre from Wetherill Park NSW to service its ever increasing customer base.
Awsum Products began in a B.P service station in 1972 as a business owned and operated by members of the Lombardo family. Tyres became very important to the business which was also known as “Andy’s Tyre Service”. In 1984 the company opened a new store at Granville and commenced trading as Ace Tyres. State rail resumed the Granville property in 1994 so the company moved to Smithfield where the business split into retail and wholesale. In the following years the wholesale division, “Trade Tyre Distibutors” grew to become one of the most highly respected independent tyre distributors within New South Wales.

In 2007 the company came under the sole ownership of the current managing director, Andrea (Andy) Lombardo who continues to maintain long held alliances with all major manufacturers. Now the company is directly importing “Evergreen Tires”, “American Eagle wheels”, “Boss wheels”, “MSR wheels” and “Ready Lift suspension components”. This increased product range has helped strengthen our market penetration into country and interstate areas.


Current Customer Base

The company’s customers range from small mechanical workshops, major tyre retailers, franchise chains and other wholesalers.

The Australian market is rapidly moving towards franchised based tyre retailing with major brand suppliers controlling the retailing habits of associated groups of tyre retailers.

Trade Tyres prides itself on its ability to source product quickly in response to market trends and customers requirements. We pick up special orders and deliver them on the same run or the next available run, a service which is rarely matched by any major manufacture or distributor.

Our excellent reputation and relationship with major manufactures and our ability to deliver to market segments that are otherwise inaccessible has created a huge need for Trade Tyre Distibutors.


Product Profile

Trade Tyre Distributors supplies all major brands of tyres.
We also import “Evergreen Tires”, “American Eagle wheels”, “Boss wheels”, “MSR wheels” and “Readylift suspension components”.


Our Team

Awsum Products Distribution Centre
8 Bushells Place Wetherill Park NSW Australia 2164
Phone: (02) 9729 0611 - (02) 9604 5131
Fax: (02) 9725 1296
Email: sales@awsumproducts.com.au


Managing Director:

Andrea (Andy) Lombardo

Andy started his working life as an accounts clerk. This was not for him so he trained to became a motor mechanic then went into business with his brother, a BP service station at Blacktown also known as Andys Tyre Service. He has a lifetime of experience with tyres and is well respected by all business associates becoming somewhat of an institution in the tyre industry. Andy is the financial controller of the business and overseas overall activities
Andy’s business and family philosophy is to show respect for others, which you will earn in return.


Warehouse Manager:

Peter Hinchliffe

Peter has been with Awsum Products since 1992 and has a great relationship with customers and suppliers. He has a wealth of knowledge regarding tyres and played a key role in the establishment of Trade Tyres. Peter manages all day to day warehouse operations ensuring customers exceptions are always met.


Business Development Manager:

Gino Lombardo

Gino is a 4WD enthusiast and has many years experience in retailing and wholesale distribution of tyres, wheels and suspension. He has a special focus on four wheel drive products and is the in charge of importing and marketing. Gino also acts as a business development officer for tyre retailers who wish to align themselves more closely with Trade Tyres.


Administration Staff:

Sally Millott

Sally comes to Trade Tyres with many years accounting experience within the tyre industry. Her role is extremely important to Trade Tyres, we believe above all that all accounts must be paid within terms to ensure we always have access to any available product.


Advisory Centre

  • Geoffrey Goodhew

  • Anthony Lombardo

  • Mathew Lombardo

  • Gino Lombardo

All advisory centre personnel have vast experience in the tyre industry. Our systems ensure that they can provide customers with a wealth of information on any major brand. Direct lines to our suppliers mean that availability of stock can quickly be ascertained. Our team’s ability to react quickly is the back bone of our successful service.


Drivers & Warehouse Staff

  • Luis Santalucia

  • Jamie Pagett

Trade Tyres has a history of good staff retention which means drivers build up good relationships with our customers. Drivers are rotated through the runs to ensure they are familiar with all areas. Customers can expect that our drivers are neat, tidy and courteous at all times and drive in a safe and professional manner. As Andy’s philosophy sates “they will earn respect in return”.